Made To Stick

I finished Made to Stick this afternoon. It was definitely worth the time as it is insanely practical and immediately applicable to my context as a leader and teacher. The core of the book is that to make an idea/message stick it needs to be...

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• (Involve) Stories
  

I am going to need some additional time to explore the deeper levels of application, though. It may have been better to read the book one chapter at a time with extended time for reflection and application rather than reading it straight through.

Overall, I would recommend this book for all leaders and communicators.